Everbee vs eRank: Navigating the Best SEO Tools for Etsy Success

Brief Overview

SEO for Etsy Sellers

The Importance of the Right Tools In the world of e-commerce, particularly on platforms like Etsy, Search Engine Optimization (SEO) is crucial. Etsy sellers rely heavily on SEO to make their products visible in a highly competitive marketplace. The right SEO strategies can significantly enhance a shop’s visibility, leading to increased traffic and sales.

Everbee and eRank:

Key Players in Etsy SEO: Two prominent tools in this space are Everbee and eRank. Each offers unique features to help Etsy sellers optimize their listings and improve their shop’s performance. While Everbee is known for its user-friendly interface and cost-effective solutions and is celebrated for its comprehensive suite of SEO tools and detailed analytics.

Purpose of This Comparison

this blog aims to delve into a detailed comparison between Everbee and eRank, providing Etsy sellers with the information they need to choose the tool that best fits their SEO needs. This comparison will explore various aspects such as pricing, key features, user experience, and overall effectiveness.

The Growing Significance of SEO for Online Sellers

In today’s digital age, SEO’s role in the success of online businesses cannot be overstated. For platforms like Etsy, where thousands of sellers compete for attention, being equipped with the right SEO tools can make a significant difference in a shop’s ability to attract and retain customers.

What is Everbee?

Everbee is a software tool designed to assist Etsy sellers in finding, analyzing, and tracking the best products to sell on their Etsy shops. It offers features such as a product research suite, Etsy store analytics, keyword finder, tag analyzer, and more. Everbee helps users by providing insights based on high-demand trends, revenue insights, and keyword research. It also includes a Chrome extension that reveals sales, revenue, and other metrics on Etsy. Additionally, Everbee offers product analytics, a shop analyzer, a listing rank tracker, an Etsy profit calculator, and trademark monitor features to enhance the management and optimization of Etsy stores.

Key Features

Everbee offers a range of key features designed to enhance the SEO and overall performance of Etsy shops. These features are tailored to help sellers optimize their listings, understand market trends, and improve their shop’s visibility and sales. Here are some of the main features of Everbee:

1. Keyword Research: Everbee assists sellers in finding the best keywords for their listings, helping to improve their visibility in search results. This feature is crucial for ensuring that listings are discovered by potential customers who are searching for specific items​​.
2. Product Analytics: The tool provides detailed data on product performance, including metrics like views, favorites, and sales. This information helps sellers understand which products are performing well and which might need further optimization or promotion​​.
3. Shop Optimization: Everbee offers suggestions for improving the overall performance of a seller’s shop. This includes optimizing shop titles and descriptions, which are critical components of Etsy SEO​​.
4. Competitor Analysis: This feature allows sellers to compare their shop’s performance with that of their competitors. By understanding how competitors are performing, sellers can identify areas for improvement and strategies that might give them a competitive edge​​.
5. Ease of Use: Everbee is recognized for its user-friendly interface. The tool is designed to be easy to navigate, making it accessible even for those who are new to SEO or Etsy selling. This is particularly beneficial for sellers who may not have extensive technical expertise​​.
6. Cost Efficiency: With a free plan available, Everbee is a cost-efficient option for Etsy sellers. This makes it an attractive choice, especially for new or small-scale sellers who are mindful of their budget. Paid plans offer more advanced features for those who need them​​.
7. Customer Support: Everbee is noted for its responsive and helpful customer support. This support is crucial for users who may need guidance on how to best utilize the tool for their specific needs​​.
8. Chrome Extension: Everbee offers a Chrome extension, which integrates directly into the Etsy platform. This integration makes it convenient for sellers to access Everbee’s features while managing their Etsy shop​​.

These features collectively make Everbee a comprehensive tool for Etsy sellers looking to improve their shop’s SEO, understand market dynamics, and enhance their overall shop performance. By leveraging Everbee’s capabilities, sellers can potentially increase their shop’s visibility, attract more customers, and boost their sales.

Pricing and Plans

Everbee offers various pricing plans catering to different needs and budgets for Etsy sellers. Here’s a summary of their available plans:

1. Hobby Plan: This is a free plan with limited features and data. It’s suitable for beginners or those who want to test the tool before committing to a paid plan.
2. Growth Plan: Priced at $29.99 per month, this plan includes comprehensive features such as unlimited analytics searches per month, revenue analytics, all tags, quick sort, shop insights, the Everbee Keyword Research Suite, 3 Etsy store connections, listing rank tracker, and a trademark monitor. If billed annually, the cost is $239, saving you the equivalent of 4 months’ fees.
3. Business Plan: For $99 per month, this plan includes everything in the Growth Plan, plus unlimited Etsy store connections and priority chat and email support. The annual billing for this plan is $828, also offering savings equivalent to 4 months’ fees.

Each plan is designed to cater to different levels of Etsy sellers, from those just starting out to more established businesses needing advanced tools and support. The Growth and Business plans provide more comprehensive tools for in-depth analytics and market research, while the Hobby plan offers a basic introduction to Everbee’s capabilities.

What is eRank?

eRank is a tool specifically designed for Etsy sellers, providing a suite of features to optimize their shops and listings for better search engine visibility and overall performance. Key features of eRank include:

1. Listing Audit: This tool helps you optimize your Etsy listings by providing a comprehensive report with tips, suggestions, and relevant Etsy links for quick learning. It’s integrated into eRank’s dashboard for easy access.
2. Competition Analysis: eRank allows you to track your competitors’ sales, product listings, and keywords, helping you understand and learn from their strategies.
3. Trend Buzz: This feature keeps you updated on emerging trends on Etsy, showing currently trending keywords to help you align with shifting customer interests.
4. Profit and ROI Calculators: These tools are designed to help you understand your financials better, including estimating earnings and assessing returns on investments in Etsy ads.
5. Shop Performance Tracking: eRank offers various metrics to monitor your shop’s performance, such as views, favorites, sales, and more, all accessible from its dashboard.

Key Features

eRank offers a variety of key features designed to help Etsy sellers optimize their shops and listings for better performance and visibility. Here are some of the standout features:

1. Listing Audit: This tool evaluates your Etsy listings and provides a detailed report with suggestions for optimization, including advice on titles, tags, descriptions, and more.
2. Competition Analysis: eRank allows tracking of competitors’ shops on Etsy, offering insights into their sales, product listings, and the keywords they use, which can be invaluable for strategy development.
3. Trend Buzz: This feature identifies emerging trends and popular keywords on Etsy, helping sellers align with current customer interests and market demands.
4. Profit and ROI Calculators: These tools help calculate earnings, considering expenses such as materials, shipping, and Etsy fees, and assess the returns on investments in Etsy ads.
5. Shop Performance Tracking: With eRank, you can track a range of metrics, such as views, favorites, and sales, to monitor the performance of your shop and listings effectively.
6. Keyword Explorer: This provides valuable information about search volume, competition, trends, and gives high-quality keyword suggestions for better SEO.
7. Tag Report: This feature analyzes the tags used in your shop, providing data on search volume and competition, which can be used to identify high-potential, low-competition tags.
8. Top Sellers Analysis: eRank shows the top Etsy shops in various categories, allowing users to analyze their strategies, such as tags and listing details.
9. Colour Thesaurus: A unique tool that helps you find different keywords for describing colors in your listings, which can be useful for SEO.

These features make eRank a comprehensive tool for Etsy sellers looking to grow their business by making data-driven decisions based on market research, competition analysis, and listing optimization.

Pricing and Plans

eRank offers both free and paid subscription plans, each designed to cater to different needs and levels of Etsy sellers. Here’s an overview of their pricing and plans:

1. Free Plan: eRank’s free plan provides limited access to tools. It’s a good starting point for Etsy sellers who are new to the platform and want to explore its features.
2. Basic Plan: Priced at $5.99 per month, the Basic plan expands on the features available in the free plan. It includes additional tools and capabilities, such as more detailed insights and analysis.
3. Pro Plan: At $9.99 per month, the Pro plan offers the most comprehensive set of tools and features. Even though the access is not unlimited, it includes advanced features like a more extensive competition tracker and a deeper analysis of top Etsy sellers.

It’s important to note that while the Pro plan offers more features than the Basic plan, certain access limits apply even at this level, such as a maximum number of daily lookups for certain tools.

For Etsy sellers who are serious about optimizing their shops and listings, the paid plans offer more in-depth tools and analytics that can be crucial for growth and competition analysis. Starting with the free plan and upgrading as needed is a common approach among users to get the most value from eRank.

Everbee vs eRank Comaprison

Here’s a comparative table highlighting the key features and pricing of Everbee and eRank, two popular tools designed for Etsy sellers:

Feature/Aspect	Everbee	eRank
Primary Focus	Etsy product analytics and research	Etsy SEO, listing optimization, and market research
Key Features	– Product Research Suite<br>- Revenue Analytics<br>- Shop Insights<br>- Keyword Research Suite<br>- Tag Analyzer<br>- Listing Rank Tracker<br>- Trademark Monitor	– Listing Audit<br>- Competition Analysis<br>- Trend Buzz<br>- Profit and ROI Calculators<br>- Shop Performance Tracking<br>- Keyword Explorer<br>- Tag Report<br>- Top Sellers Analysis<br>- Colour Thesaurus
Pricing Plans	– Hobby Plan: Free with limited features<br>- Growth Plan: $29.99/month<br>- Business Plan: $99/month	– Free Plan: Limited access to tools<br>- Basic Plan: $5.99/month<br>- Pro Plan: $9.99/month
User Interface	User-friendly with a focus on analytics and product trends	Comprehensive dashboard with various tools for in-depth analysis
Market Research	In-depth product research and trending product analysis	Focus on SEO and keyword trends
Competitor Analysis	Limited compared to eRank	Detailed competitor shop tracking and analysis
SEO Tools	Keyword and tag research tools	Extensive keyword research and listing optimization tools
Shop Optimization	Insights for product selection and shop strategy	Listing audit and optimization suggestions
Trend Analysis	Trending product and market insights	Trend Buzz feature for identifying emerging trends
Financial Tools	Limited financial tools	Profit and ROI calculators for financial planning
Ease of Use	Generally considered user-friendly	User-friendly with a comprehensive range of tools
Support and Resources	Customer support and tutorial videos	Customer support, tutorials, and community resources
Target Audience	Etsy sellers focusing on product selection and trends	Etsy sellers looking for comprehensive SEO and market analysis
Trial Availability	Free Hobby Plan available	Free Plan available

Pros and Cons Everbee

Pros of Everbee	Cons of Everbee
Free Plan Available: Everbee offers a free version with basic features, making it accessible for sellers on a budget​​.	Limited Features in Free Version: While Everbee is free, more advanced features require upgrading to paid plans​​.
User-Friendly Interface: Known for its ease of use and simple navigation, especially beneficial for those new to SEO​​.	Performance Issues: Some users have reported that Everbee can be slow, particularly when loading data​​.
Competitor Analysis: Allows sellers to compare their shop’s performance with competitors, offering a competitive edge​​.	Narrow Focus: Everbee primarily focuses on SEO and analytics, lacking some broader shop management tools​​.
Keyword Research and Product Analytics: Provides detailed insights into product performance and assists in keyword optimization​​.	Limited in-depth SEO Tools: While offering basic SEO suggestions, it may not be as comprehensive as other specialized SEO tools​​.
Chrome Extension: Integrates directly with Etsy through a Chrome extension, providing convenience and ease of access​​.	Specific to Etsy: Its tools and features are specifically tailored for Etsy, which may not be suitable for sellers on other platforms.
Responsive Customer Support: Noted for its helpful customer support team, aiding users in maximizing the tool’s benefits​​.

Pros and Cons eRank

Below is a table summarizing the pros and cons of eRank, based on its features and user feedback:

Pros of eRank	Cons of eRank
Comprehensive Keyword Research Tools: Offers detailed analysis and comparison of keywords, essential for optimizing listings​​.	Subscription Fee for Full Features: While there is a free version, more advanced features require a paid subscription​​.
Detailed Listing Analyzer: Provides in-depth analysis of listings, giving sellers actionable tips to improve their SEO and performance​​.	Can be Overwhelming for Beginners: The range of features and data might be intimidating for those new to Etsy SEO​​.
Competitor Analysis: Includes tools to analyze competitors’ sales, listings, and tags, offering strategic insights​​.	Specific to Etsy: Mainly focused on Etsy, which may not be suitable for sellers on different online platforms.
Sales Dashboard: Tracks sales and revenue, enabling sellers to make data-driven decisions to improve shop performance​​.	Interface Complexity: Some users find the interface less intuitive, with a steeper learning curve compared to simpler tools​​.
Rank Tracking Features: Offers bulk rank checker and ongoing rank tracking, useful for monitoring SEO effectiveness over time​​.	Limited Free Plan: The free plan offers basic tools, but lacks the depth of the paid plans, which might be necessary for comprehensive SEO efforts​​.
Range of Pricing Options: Provides different pricing tiers to accommodate various needs and budgets​​.

User Reviews and Testimonials

Everbee User Experiences

Everbee has garnered mixed reviews from users, with many highlighting its strengths and some pointing out areas for improvement. The key highlights from user experiences include:

Positive Aspects of Everbee

1. User-Friendly Interface: Users have found Everbee’s interface to be intuitive and easy to navigate, making the process of analyzing Etsy shops and market trends straightforward​​.
2. Valuable Insights: The tool provides detailed insights into product analytics, keyword research, and competition analysis, which users have found helpful in optimizing their Etsy listings and identifying new product ideas​​.
3. Time-Saving Features: The Chrome extension of Everbee, in particular, has been praised for saving users considerable time in conducting manual market research and making data-driven decisions​​​​.
4. Cost-Efficiency: Many users appreciate that Everbee offers a free plan and find the paid plans reasonably priced considering the value provided by the tool​​​​.

Areas of Concern or Limitations

1. Limited Features: Some users have pointed out that Everbee’s functionality is primarily focused on market research and keyword analysis, lacking broader Etsy shop management features like inventory tracking or order management​​.
2. Accuracy Issues: A few users have reported discrepancies between the data provided by Everbee and their actual shop data, raising concerns about the tool’s accuracy​​.
3. Browser Dependency: The Everbee Chrome extension, while convenient, limits users to Chrome or Opera browsers, which might not suit everyone’s preferences​​.

Safety and Security: Everbee takes data security seriously, encrypting user data both in transit and at rest. The company also has a strong privacy policy, committing to the protection of personal information and limiting data collection to what is necessary for providing its services​.

eRank User Experiences

eRank has garnered a variety of user experiences and reviews, reflecting its functionality and effectiveness as an Etsy SEO tool.

Positive Aspects of eRank:

1. Comprehensive Tools for Listing Optimization: Users appreciate eRank’s listing audit feature, which offers detailed analysis and actionable recommendations for improving product titles, descriptions, tags, and overall SEO. This comprehensive review is particularly beneficial for new Etsy sellers or those not well-versed in SEO​​.
2. Keyword Research and Trend Analysis: The Keyword Tool and Trend Buzz features are highly valued for providing insights on search volume, competition, and trending keywords and products. This information aids sellers in making informed decisions and adapting to market trends​​​​.
3. Competitor Analysis and Top Sellers Tool: eRank offers a deep dive into top sellers, allowing users to review metrics like lifetime sales, shop age, and keyword usage, giving them a competitive edge by understanding market leaders’ strategies​​.
4. User-Friendly Interface: The platform is generally considered easy to use, and even the free version provides valuable tools for Etsy shop optimization​​.

Areas for Improvement or Concerns:

1. Accuracy and Reliability: Some users have noted that eRank’s grading system might not always correlate with actual views, sales, and ranking on Etsy. It’s important to use eRank as a guide rather than a definitive decision-maker​​.
2. Limited Access in Free Plan: While the free plan is useful, it has limitations in terms of the number of features and data access. The paid plans offer more comprehensive tools and insights​​.

Overall Assessment

eRank is considered a valuable tool for Etsy sellers looking to improve their shop’s visibility and sales. It offers a range of functionalities, from keyword research to competitor analysis, that can enhance SEO and market understanding. However, users should complement eRank’s insights with their own experience and knowledge, as it may not cover all factors influencing Etsy’s search algorithm. The tool’s effectiveness can vary depending on individual shop strategies and market dynamics​​.

In conclusion, eRank is a useful tool for Etsy sellers, particularly for those looking to optimize their listings and understand market trends. Its comprehensive features, coupled with user-friendly interfaces, make it a popular choice among Etsy sellers. However, it’s important to approach its insights critically and use them in conjunction with personal Etsy shop knowledge and strategies.

Final Words

In conclusion, both Everbee and eRank offer valuable tools for Etsy sellers, but they cater to different aspects of Etsy shop management and optimization.

Everbee is particularly strong in product trend analysis and market research, offering a user-friendly interface and a convenient Chrome extension. It excels in providing insights into product analytics, keyword research, and market trends, making it ideal for sellers focused on developing products that align with customer demands. However, Everbee’s limitations lie in its narrower scope of features, primarily focusing on market research without extensive shop management tools. Some users have also raised concerns about the accuracy of its data.

eRank, on the other hand, stands out in its comprehensive approach to Etsy SEO and listing optimization. It offers a wide array of tools, including detailed listing audits, competitor analysis, and keyword research tools. eRank is particularly beneficial for sellers looking to improve their shop’s visibility and sales through SEO optimization. While eRank provides a range of functionalities and a user-friendly platform, some users have noted that its grading system might not always accurately reflect Etsy’s search algorithm, suggesting a need for sellers to use eRank insights in conjunction with their own experience.

Ultimately, the choice between Everbee and eRank depends on the specific needs and goals of an Etsy seller. Everbee is more suited for sellers prioritizing product research and trend analysis, while eRank is ideal for those focusing on SEO optimization and comprehensive market analysis. Both tools have their unique strengths and can be valuable assets for Etsy sellers aiming to enhance their shop’s performance and market presence.

Faqs

What is the primary focus of Everbee and eRank?

Everbee is focused mainly on product research and market trends analysis for Etsy sellers, offering insights into what products are trending and suggestions for product development based on customer behavior and reviews​​.

eRank, on the other hand, is geared towards improving Etsy SEO and listing optimization. It offers tools for keyword research, competitor analysis, listing audits, and trend analysis, aimed at enhancing a shop’s visibility and sales on Etsy​​​​.

How user-friendly are Everbee and eRank?

Both Everbee and eRank are noted for their user-friendly interfaces. Everbee’s Chrome extension is particularly praised for its ease of use and integration with Etsy, making market research more accessible​​. eRank also has a user-friendly platform, with tools and features presented in an easily understandable format, beneficial for Etsy sellers at all levels of SEO expertise​​.

Do Everbee and eRank offer keyword research capabilities?

Everbee provides keyword and tag research tools, offering insights into the best keywords to use in product titles and listing descriptions based on analysis of Etsy’s marketplace​​.

eRank also offers robust keyword research tools, including a Keyword Explorer and a Keyword Tool, which provide information on search volume, competition, and related keywords to help optimize listings for Etsy search​​.

Can Everbee and eRank help with competitor analysis?

Everbee offers limited features in competitor analysis compared to eRank. Its focus is more on general market trends and product demand rather than detailed competitor strategies​​.

eRank provides detailed competitor analysis tools, allowing users to track top sellers and analyze their strategies, including their best-selling items, pricing, and keywords used, which can be very useful for developing competitive strategies​​.

What are the pricing plans for Everbee and eRank?

Everbee offers a free Hobby plan with basic features, a Growth plan at $29.99/month, and a Business plan at $99/month, each offering different levels of features and analytics​​.

eRank has a free plan with limited access and a Pro plan priced at $9.99/month, which offers more advanced features and increased access limits​​.