What is a TikTok Shop: Its Features and Availability Across Countries

Understanding the What is TikTok Shop

The TikTok Shop is an embedded shopping service within the TikTok ecosystem. Through this feature, retailers, brands, and content creators have the ability to exhibit and sell their products directly to the TikTok audience. The transaction can occur through touchpoints, including in-feed videos, live broadcasts, and product showcase tags.

TikTok Shop is called TikTok Shopping, Shopping on TikTok, TikTok’s Online Shop, or TikTok’s Shopping Cart.

TikTok Shopping for Business setup results in adding a specific shopping tab on its profile, symbolized by a shopping bag icon. This enables customers to explore and choose products on TikTok, either finalizing the purchase within the app or heading to the seller’s online store for checkout.

In essence, TikTok Shopping offers an in-app purchasing method for TikTok users, eliminating the need to navigate to a different e-commerce platform via a web browser. As stated by the organization, “TikTok Shopping is a comprehensive assortment of solutions, features, and tools, providing businesses a chance to harness the potential of commerce on TikTok.”

TikTok Shop Features

TikTok Shop presents a revolutionary shopping feature, facilitating the display and sale of products by merchants, brands, and creators directly on TikTok. This feature intertwines commerce with entertainment, thus redefining the concept of shopping.

Users can access the TikTok Store without needing to redirect to an external e-commerce platform, and all transactions can occur within the TikTok interface. It provides a platform for sellers and creators to market and sell their products through various methods like in-feed videos, live sessions, and product showcase tags.

How TikTok Shop Creating Difference in Our Life

Have you ever thought you could start a business on TikTok and run your own TikTok Shop? Yes, this is finally happening now in different countries of the world.

TikTok Shop is venturing into live commerce, marking its first foray into this area, where users can directly purchase products on their platform.

This move caters to the booming trend of “social shopping.” The global pandemic has played a key role in accelerating this shift towards online shopping as retailers hurried to establish their online presence when physical stores were closed.

Social media applications also promptly upgraded their features to support direct selling for businesses and brands. As per a study by Insider Intelligence, social e-commerce shoppers in the U.S. saw a 25 per cent growth from 2019 to 2020, reaching a total of 80 million.

This number is projected to surpass 100 million by 2023. With an aim to capture a share of the holiday expenditure, TikTok has selected the UK as its testing ground for TikTok Shop venturing into the online retail landscape. Here, entertainment and creative content confluence is expected to play a pivotal role.

“We view this as a massive occasion. eCommerce presents a significant opportunity for TikTok which we are heavily investing in,” shared Rich Waterworth, the managing director of TikTok UK and EU. Consumers are increasingly inclined towards discovering and purchasing goods on social media platforms like Facebook and Instagram, from sporting goods to beauty products.

In short, TikTok will be the next big thing in our life for online shopping of our desired brands and categories. We can enjoy our favorite video content worldwide and buy our favorite things online on TikTok Shop at good prices.

TikTok Shop Registerd Countries

If you are a merchant and you are planning to sell online through TikTok Shop, Then you must register your TikTok Shop from these countries.

  1. United Kingdom
  2. Chinese mainland and the Hong Kong SAR Seller (cross-border only)
  3. Indonesia
  4. Malaysia
  5. Thailand
  6. Vietnam
  7. Philippines
  8. Singapore

TikTok Shop United Kingdom

TikTok Shop in the United Kingdom represents implementing the shopping feature within TikTok in the UK. The United Kingdom was the first location where TikTok introduced this feature and remains the sole European country where it is available. This functionality allows UK-based TikTok users to purchase items directly from their TikTok feeds by clicking on the yellow shopping cart icon displayed on the videos. This is the best opportunity for the people of the United Kingdom.

TikTok Shop United States

TikTok shop is also available in the United States of America after the United Kingdom. It helps the American people to promote their brands and items on TikTok Shop and also helps people to purchase their favorite products from TikTok Shop in America.

This buzz emerged following the collaboration announcement between TikTok and Shopify. Despite all the anticipation, the TikTok Shop officially launched in the US. TikTok Shop is expected to revolutionize the shopping experience by attracting more attention and providing an innovative platform for TikTok users to shop.

TikTok Shop Indonesia

TikTok Shop is performing well in Indonesia with satisfied customers. This is the first country where TikTok Shop launched, and it’s also one of the Asian countries where the TikTok Shop feature has been made available. Users in Indonesia can now directly purchase products mentioned in TikTok videos. They only have to click on the yellow shopping cart while watching the videos. The TikTok Shop allows merchants in Indonesia and brands to promote and sell their products directly on the TikTok platform through in-feed videos, livestreams, and dedicated product display tabs.

TikTok Shop Indonesia (TikTok shop ID) allows the TikTok shop feature opened in Indonesia. The yellow shopping cart icon provides a seamless shopping experience for TikTok users in Indonesia. It lets users purchase products featured in the videos while enjoying the content.

TikTok Shop Malaysia

Malaysia is another country where TikTok provides its selling and buying services in the name of (TikTok shop MY). It allows people in Malaysia to reach their favorite brands online on the Platform of TikTok.

TikTok Shop Thailand

TikTok also provides its services in Thailand; if you are from this region, you can easily sign up on TikTok Shop and buy and sell your favorite products under the TikTok Guideline. This is the best opportunity if you belong to this region to join this big market as a merchant or seller to grow your business.

TikTok Shop Philippines

Here we have another country with the most TikTok users; in Philippines TikTok Shop feature is available, so people from the Philippines take their local business to the international level. They can show the world their creativity through local products and international brands that are famous in the Philippines. TikTok Shop allows people of the Philippines to sell and buy products in different categories.

TikTok Shop Singapore

TikTok Shop Singapore represents a new era in e-commerce, leveraging the viral popularity of short-form video platform, TikTok, to offer an innovative and engaging shopping experience. This virtual Shop presents users with diverse products, often endorsed and reviewed by popular TikTok creators. Benefiting from the app’s highly tailored algorithm, TikTok Shop Singapore delivers a shopping platform as personalized and dynamic as the content users consume, revolutionizing how we discover and purchase products in Singapore and potentially beyond.

TikTok Shop China

9TikTok is promoting its Shop feature in China, But there is one problem with they did not cover complete China according to the information they are covering some well-known cities according to their policies. As everyone knows, China is the Big Online product-making hub, delivering its products globally. So it’s a great opportunity for these countries who are using TikTok Shop they order from Merchant in China (TikTok Shop China) their desired product like leather jackets and many other products of different categories.

TikTok Shop Vietnam

Vietnam is famous for its electronics products like mobile assembly, handfree, and many other things. TikTok Shop is also active in Vietnam and allows merchants to sell according to the TikTok guidelines. You can buy your desired products from TikTokShop in Vietnam.

Final Words

In this blog, I try my best to explain every query related to TikTok Shop and explain different countries where it’s operating successfully. Hope you like my effort; if you want to ask more questions and you think I’m missing any relevant detail, kindly let me know in the comment section so that I can research that topic and inform you briefly.


Q: Is TikTok Shop available in all countries?

A: TikTok Shop is available in selected countries; it will be available soon in many other countries.

Q: Can anyone set up a TikTok Shop?

A: You need a TikTok business account to set up TikTik Shop.

Q: Do I need an LLC for the TikTok Shop?

A: No, You don’t need an LLC for the TikTok Shop.

Q: Does it cost to have a TikTok Shop?

A: TikTok Shop charges a 5% fee from Merchant. But you can register for free for TikTok Shop.

Q: Why doesn’t my TikTok account have a shop button?

  • A: There are a few reasons why your TikTik Account does not have a shop button.
  • Maybe this feature of TikTok is not available in your country.
  • You don’t have any TikTok seller account.
  • You don’t have at least 1000 followers

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