Etsy vs. Mercari



Etsy and Mercari are two popular online marketplaces that provide a platform for buying and selling a wide variety of products. While they share some similarities, they also have distinct features and target different types of sellers and buyers. In this comparison, we will provide a brief overview of Etsy and Mercari and discuss the purpose of comparing these two platforms.


Etsy is an e-commerce platform founded in 2005, primarily focused on handmade, vintage, and unique products. It has grown into a global marketplace that connects independent artisans, crafters, and vintage collectors with buyers seeking one-of-a-kind and personalized items. Etsy is known for its strong sense of community and creativity, allowing sellers to showcase their craftsmanship and artistic talents. Shoppers often turn to Etsy for distinctive and custom-made goods, including jewelry, home decor, clothing, and art.


Mercari is another online marketplace that was founded in Japan in 2013 and expanded internationally. Unlike Etsy, Mercari is a more general marketplace where users can buy and sell a wide range of products, including electronics, clothing, toys, collectibles, and household items. It focuses on simplicity and ease of use, allowing users to quickly list items for sale and browse through a diverse array of products. Mercari is known for its user-friendly mobile app and straightforward selling process.

Purpose of the Comparison

The purpose of comparing Etsy and Mercari is to help potential sellers and buyers make informed decisions about which platform aligns better with their needs and preferences. While both platforms offer opportunities to buy and sell items online, they cater to different niches and offer distinct advantages and disadvantages.

By examining various aspects such as product categories, fees, user experience, and target demographics, this comparison aims to highlight the key differences and similarities between Etsy and Mercari, helping users choose the platform that suits them best based on their goals and the type of items they want to buy or sell.

What is Etsy?

Etsy is an online marketplace that was founded in 2005 with a focus on handmade, vintage, and unique products. It provides a platform for independent artisans, crafters, vintage collectors, and creative entrepreneurs to sell their handmade or curated items to a global audience. Etsy has grown significantly over the years and is known for its commitment to fostering a sense of community, supporting small businesses, and promoting the sale of one-of-a-kind, personalized, and artistic goods.

History and Background of Etsy

Etsy was founded by Robert Kalin, Chris Maguire, and Haim Schoppik in Brooklyn, New York. The idea behind Etsy was to create a platform that allowed artists and crafters to easily sell their handmade and unique creations online. The name “Etsy” was derived from “estsy,” a word found in Italian “vocabulary lists” that means “oh, yes.” The founders envisioned Etsy as a marketplace that celebrated creativity, craftsmanship, and individuality.

Etsy officially launched in June 2005, and it quickly gained popularity within the arts and crafts community. As it grew, Etsy expanded its reach and became a global platform, attracting millions of sellers and buyers from around the world. The company went public in 2015 and continued to evolve, introducing features like Etsy Studio (a platform for craft supplies) and Etsy Manufacturing (connecting sellers with manufacturers).

Types of Products Typically Found on Etsy

Etsy is known for its diverse and unique product offerings. Some of the types of products typically found on Etsy include:

  1. Handmade Goods: Artisans and crafters sell a wide range of handmade items, such as jewelry, clothing, home decor, candles, soap, pottery, and more.
  2. Vintage Items: Vintage collectors and sellers offer curated vintage and antique items, including clothing, furniture, collectibles, and home goods.
  3. Art and Prints: Etsy is a hub for artists to sell their paintings, illustrations, photography prints, and digital art.
  4. Custom and Personalized Items: Sellers often offer customized and personalized products, such as personalized jewelry, engraved gifts, custom clothing, and monogrammed accessories.
  5. Craft Supplies: Crafters can find a variety of craft supplies, including fabric, beads, yarn, and tools, on Etsy.
  6. Unique Handcrafted Gifts: Shoppers can discover unique and thoughtful gifts for special occasions, including weddings, birthdays, and holidays.

Target Audience of Etsy

Etsy’s target audience primarily consists of three groups:

  1. Independent Sellers: Etsy attracts artisans, crafters, vintage enthusiasts, and small business owners who want to sell their handmade or curated products. It provides them with a platform to reach a global audience and grow their businesses.
  2. Creative Shoppers: Etsy appeals to individuals who are looking for unique, artistic, and personalized items that they can’t find in traditional retail stores. Creative shoppers value the handmade and vintage aspects of the products.
  3. Vintage Collectors: Vintage collectors and enthusiasts are drawn to Etsy’s selection of curated vintage and antique items, allowing them to discover and purchase unique pieces with historical significance.

Overall, Etsy has created a niche marketplace that celebrates creativity, craftsmanship, and individuality, making it a go-to platform for both sellers and buyers seeking distinctive and personalized products.

What is Mercari?

Mercari is an online marketplace that was founded in Japan in 2013. It has since expanded internationally, including to the United States, and provides a platform for buying and selling a wide variety of new and used products. Mercari is characterized by its user-friendly mobile app and its focus on simplicity and ease of use, making it accessible to a broad range of users.

History and Background of Mercari

Mercari was founded by Shintaro Yamada, who wanted to create a platform that allowed people to easily buy and sell items they no longer needed. The name “Mercari” is derived from the Latin word “mercar,” which means “to trade.” The platform initially launched in Japan and quickly gained popularity for its convenience and user-friendly interface.

In 2014, Mercari expanded its services to the United States, marking its first international venture. Since then, it has continued to expand to other countries, including the United Kingdom and Germany. The company’s growth has been fueled by its mobile app, which simplifies the listing and buying process, as well as its efforts to provide a safe and secure marketplace for transactions.

Types of Products Typically Found on Mercari

Mercari offers a wide range of products that users can buy and sell, including

  1. Electronics: Users can find smartphones, laptops, tablets, gaming consoles, and other electronic gadgets.
  2. Clothing and Fashion: Mercari features a variety of clothing, shoes, accessories, and fashion items for men, women, and children.
  3. Home and Lifestyle: Products for the home, such as furniture, home decor, kitchen appliances, and bedding, are commonly listed on Mercari.
  4. Collectibles: Users can discover collectible items, including toys, action figures, coins, stamps, and trading cards.
  5. Beauty and Personal Care: Cosmetics, skincare products, fragrances, and hair care items are available on the platform.
  6. Sporting Goods and Outdoor Equipment: Sporting equipment, exercise gear, outdoor gear, and athletic apparel are popular categories on Mercari.
  7. Toys and Games: A wide range of toys, board games, puzzles, and outdoor play equipment can be found on the platform.
  8. Home Improvement: DIY enthusiasts can find tools, building materials, and home improvement products.
  9. Automotive: Users can buy and sell automotive parts, accessories, and vehicles on Mercari.

Target Audience of Mercari

Mercari’s target audience is broad and includes the following groups

  1. Casual Sellers and Buyers: Mercari is designed to be user-friendly, making it accessible to individuals who want to sell items they no longer need or find good deals on used or new products without the need for a specialized background in e-commerce.
  2. Budget-Conscious Shoppers: Mercari attracts budget-conscious shoppers looking for deals on a wide range of products, including electronics, clothing, and household items.
  3. Tech-Savvy Users: The mobile app’s easy-to-use interface appeals to tech-savvy users who prefer the convenience of mobile shopping and selling.
  4. Resellers: Some users use Mercari as a platform for reselling new or used items to make a profit.
  5. Bargain Hunters: People who enjoy hunting for bargains and discounts are drawn to Mercari’s diverse marketplace.

User Experience Comparison

Website Navigation and Ease of Use


  • Website navigation on Etsy is generally straightforward, with a clean and organized layout.
  • Categories and subcategories help users find specific items easily.
  • Filters and search options allow for precise product searches.
  • The website’s design reflects its artisanal and creative focus, with visually appealing product listings and shop pages.
  • The checkout process is user-friendly, with multiple payment options and shipping choices.
  • Etsy’s blog and resources offer helpful information for both buyers and sellers.


  • Mercari’s website, while functional, is not as commonly used as its mobile app, which is the primary platform for most users.
  • The website offers a simplified version of the mobile app’s features.
  • Navigation is straightforward, with categories and a search bar for finding items.
  • The design is clean and efficient, with a focus on product listings.
  • The website allows users to browse and purchase products but is not as feature-rich as the mobile app.

Mobile App Functionality and Design


  • Etsy’s mobile app is highly functional, user-friendly, and feature-rich.
  • The app’s design maintains Etsy’s creative and artisanal aesthetics, with appealing product images and easy-to-read descriptions.
  • Users can easily browse, search for products, and make purchases from their mobile devices.
  • Features like the ability to favorite items, follow favorite shops, and receive personalized recommendations enhance the user experience.


  • Mercari’s mobile app is at the core of its user experience, designed for both buyers and sellers.
  • The app is known for its user-friendly interface, making it easy to list items for sale, communicate with buyers or sellers, and complete transactions.
  • The design is intuitive and efficient, emphasizing product listings and straightforward navigation.
  • Users can easily take and upload photos of items they want to sell, set prices, and manage their listings from the app.

Customer Support and Community Engagement


  • Etsy offers customer support through various channels, including email and a Help Center.
  • The Etsy community is strong and active, with forums and social media groups where sellers and buyers can connect and share their experiences.
  • Etsy often features seller success stories and promotes community engagement.


  • Mercari provides customer support through email and an in-app Help Center.
  • While there is less emphasis on community engagement compared to Etsy, Mercari offers a safe and secure marketplace with buyer and seller protections in place.
  • The focus is on facilitating transactions efficiently and securely rather than fostering a sense of community among users.

Both Etsy and Mercari offer user-friendly website and mobile app experiences, with Etsy’s website reflecting its creative and artisanal identity, while Mercari primarily operates through its mobile app for convenience. Etsy places a stronger emphasis on community engagement, while Mercari focuses on providing a straightforward and secure platform for transactions. The choice between the two platforms depends on individual preferences and the types of products users are interested in buying or selling.

Seller’s Perspective

Becoming a Seller on Etsy

  1. Sign Up: To become a seller on Etsy, you first need to create an Etsy account. You can do this by visiting the Etsy website ( and clicking on “Sell on Etsy.”
  2. Shop Name: Choose a unique shop name, which will serve as your online store’s identity. Make sure it represents your brand and the products you plan to sell.
  3. Listings: Create listings for your products. You’ll need to provide high-quality photos, detailed descriptions, prices, and shipping information for each item you want to sell.
  4. Payment Information: Set up your payment methods. Etsy provides options such as Etsy Payments, which allows you to receive payments via credit card, PayPal, and more.
  5. Shipping: Configure your shipping settings, including shipping costs, processing times, and shipping destinations.
  6. Shop Policies: Establish shop policies, such as return and exchange policies, to provide clear guidelines to your customers.
  7. Launch Your Shop: Once you’ve completed all the necessary steps, you can open your Etsy shop and start selling your products to a global audience.

Fees and Revenue Model on Etsy

  • Etsy charges several types of fees:
    • Listing Fee: $0.20 per item for a four-month listing duration.
    • Transaction Fee: 5% of the item’s sale price, including shipping.
    • Payment Processing Fee: Varies by location, currency, and payment method (e.g., credit card, PayPal).
    • Optional Promoted Listings: Sellers can pay for additional visibility through promoted listings, with fees based on ad budget and clicks.
  • Etsy provides a transparent fee structure, and sellers are responsible for covering these fees when their items sell.

Seller Tools and Support on Etsy

  • Etsy offers a range of seller tools and support, including:
    • Etsy Seller App: A mobile app for managing your shop on the go.
    • Marketing and Promotion Tools: Sellers can create and manage advertising campaigns and discounts.
    • Seller Dashboard: Provides insights into shop performance and sales data.
    • Seller Handbook and Forums: Educational resources and a community forum for sellers to connect and learn from each other.

Becoming a Seller on Mercari

  1. Download the App: Start by downloading the Mercari app on your mobile device. Mercari primarily operates through its mobile app.
  2. Sign Up: Create an account using your email address, and phone number, or connect via Facebook or Google.
  3. List an Item: To list an item for sale, take photos of the product, add a title, and description, set a price, and select the shipping method.
  4. Payment Information: Provide your payment information to receive payments from buyers.
  5. Shipping: Choose the shipping method, whether you’ll ship it yourself or use Mercari’s shipping label.
  6. List the Item: Once you’ve completed the listing details, you can publish your item for sale.

Fees and Revenue Model on Mercari

  • Mercari’s fee structure includes:
    • 10% Selling Fee: Mercari charges a fee equal to 10% of the item’s sale price when the sale is completed.
    • Payment Processing Fee: This fee varies depending on the method of payment used, typically around 2.9% + $0.30 for direct deposits.
    • Shipping Fees: If you use Mercari’s shipping labels, the shipping cost is deducted from your earnings.
  • Sellers are responsible for covering these fees when their items sell.

Seller Tools and Support on Mercari

  • Mercari offers tools to help sellers manage their listings and transactions. These include in-app messaging for communication with buyers, shipping label generation, and a seller rating system to build trust with potential buyers.

Buyer’s Perspective

Buyer’s Perspective on Etsy

  1. Searching and Purchasing Process:
    • Searching: Buyers can easily search for products on Etsy by using keywords, filters (e.g., price range, location), and categories. The search results display a variety of relevant listings.
    • Product Pages: Each product listing provides detailed information, including high-quality photos, product descriptions, pricing, and seller information. Buyers can view multiple images and read about the item’s specifications and shipping details.
    • Add to Cart: Shoppers can add items to their cart and continue browsing before completing the purchase.
    • Checkout: The checkout process is straightforward, allowing buyers to select their preferred payment method, enter shipping details, and review their order before confirming the purchase.
  2. Payment Options and Security:
    • Payment Methods: Etsy offers various payment methods, including credit cards, debit cards, PayPal, and more, depending on the seller’s settings.
    • Etsy Payments: Etsy’s payment processing system provides a secure and seamless payment experience, with the option to save payment information for future purchases.
    • Secure Transactions: Etsy prioritizes security, encrypting sensitive data to protect buyers’ payment information during transactions.
  3. Buyer Protection Policies:
    • Etsy’s policies include:
      • Refund Policy: Buyers can request refunds or returns by the seller’s shop policies.
      • Case Resolution: If issues arise with a purchase, buyers can open a case with Etsy’s customer support for assistance.
      • Etsy Guarantee: Etsy offers protection against unauthorized purchases and items not received as described, upholding buyer trust.
  4. Customer Reviews and Feedback:
    • Etsy encourages buyers to leave reviews and feedback after their purchases.
    • Reviews are visible on product pages, providing valuable insights to other potential buyers about the quality and reliability of a seller.
    • Ratings and reviews help buyers make informed decisions and build trust within the Etsy community.

Buyer’s Perspective on Mercari

  1. Searching and Purchasing Process:
    • Searching: Buyers can easily search for products on Mercari using keywords and filters like price, category, and location.
    • Product Listings: Each product listing includes photos, descriptions, pricing, and seller ratings, allowing buyers to evaluate the item’s condition and the seller’s reputation.
    • Buy Now or Make an Offer: Buyers can choose to purchase an item at the listed price or make an offer to negotiate with the seller.
    • Shipping: Mercari offers a variety of shipping options, and buyers can see estimated delivery times.
  2. Payment Options and Security:
    • Payment Methods: Mercari accepts major credit cards and debit cards for purchases.
    • Payment Processing: Payments are processed securely through the platform, and personal payment information is protected.
  3. Buyer Protection Policies:
    • Mercari provides several protections for buyers:
      • Buyer Guarantee: Mercari guarantees that items will be as described in the listings, or buyers can return them for a refund.
      • Secure Transactions: Mercari holds the payment until the buyer confirms that they have received the item in the expected condition.
      • Ratings and Reviews: Buyers can leave ratings and reviews for sellers based on their experiences.
  4. Customer Reviews and Feedback:
    • Buyers are encouraged to leave ratings and reviews for sellers, helping to build trust and transparency.
    • Reviews are visible on product pages, allowing potential buyers to assess the quality and reliability of sellers.

In summary, both Etsy and Mercari offer user-friendly searching and purchasing processes, a variety of payment options, and buyer protection policies to ensure a secure and positive shopping experience. Customer reviews and feedback play a crucial role in helping buyers make informed decisions and trust the sellers and products on these platforms.

Unique Features and Offerings

Unique Features and Offerings of Etsy

  • Customization and Personalization: Etsy is known for its extensive range of customized and personalized products. Sellers often offer options for buyers to request customizations, such as personalized jewelry, custom artwork, and monogrammed items.
  • Vintage and Handmade Marketplace: Etsy’s unique selling point is its emphasis on handmade, vintage, and one-of-a-kind products. It’s a go-to platform for buyers seeking unique, artisanal, and collectible items.
  • Local and Global Shopping: Etsy allows buyers to shop both locally and globally. Users can filter their searches to find products from sellers in their region or explore offerings from artisans around the world.
  • Etsy Studio: Etsy Studio is a separate section of Etsy dedicated to craft supplies. It provides a wide array of materials for DIY and crafting projects.
  • Etsy Wholesale: Etsy Wholesale connects sellers with retailers looking to source unique, handmade products for their stores, fostering collaborations between independent artisans and brick-and-mortar businesses.

Unique Features and Offerings of Mercari

  1. Negotiation and Offers: Mercari allows buyers to make offers on items listed for sale, enabling price negotiation between buyers and sellers. This feature adds an element of bargaining not typically found on Etsy.
  2. Ease of Use: Mercari is known for its user-friendly mobile app, which simplifies the listing and purchasing process. It’s designed for buyers and sellers seeking a straightforward and efficient experience.
  3. Diverse Product Categories: Mercari offers a wide range of products, including electronics, clothing, home goods, collectibles, and more. It’s not limited to handmade or vintage items, making it suitable for a broader spectrum of buyers.
  4. Instant Buy Option: Some Mercari listings feature an “Instant Buy” option, allowing buyers to purchase items at the listed price without negotiation. This appeals to shoppers looking for quick and hassle-free transactions.

Comparison of Shipping Options and Policies


  • Shipping Policies Vary: Shipping policies on Etsy are determined by individual sellers. Each seller sets their shipping rates, processing times, and shipping methods.
  • International Shipping: Etsy allows sellers to offer international shipping, so buyers can purchase from sellers located in different countries.
  • Estimated Delivery Dates: Sellers often provide estimated delivery dates on product pages to help buyers understand when they can expect their items.


  • Mercari Shipping Labels: Mercari provides a shipping label option for sellers, simplifying the shipping process. Sellers can choose to use Mercari’s shipping labels for convenience.
  • Shipping Costs: The cost of shipping on Mercari is typically determined by the seller, with options for free shipping or flat-rate shipping fees.
  • Estimated Delivery Times: Mercari provides estimated delivery times based on the shipping method selected by the seller.

In summary, Etsy distinguishes itself with a focus on handmade, vintage, and personalized items, along with a wide array of shipping policies set by individual sellers. Mercari, on the other hand, offers a user-friendly app, negotiation features, and a broader range of product categories, with the option for sellers to use Mercari’s shipping labels for added convenience. Buyers should choose the platform that aligns with their specific shopping preferences and the types of products they are looking to purchase.

Advantages and disadvantages of Etsy and Mercari

Certainly, here’s a table outlining the advantages and disadvantages of both Etsy and Mercari:

Etsy– Unique Handmade Products: Offers a wide selection of handmade, vintage, and personalized items.– Higher Costs: Fees for listings, transactions, and promoted listings can add up for sellers.
– Creative Community: Fosters a sense of community among artists, crafters, and vintage collectors.– Limited Product Range: Specializes in handmade and vintage, which may not suit all buyers’ needs.
– Customization: Allows for custom and personalized orders.– Longer Shipping Times: Handmade products may require longer processing and shipping times.
– Trustworthy Reviews: Customer reviews provide transparency and help buyers make informed decisions.– Limited Negotiation: Etsy does not have a built-in feature for price negotiation.
– Global and Local Shopping: Buyers can shop both locally and globally.
Mercari– Broad Product Range: Offers a diverse range of new and used items across various categories.– Limited Handmade and Vintage: May not be suitable for buyers seeking unique or artisanal products.
– Price Negotiation: Allows buyers to negotiate prices with sellers.– Seller Quality Varies: The quality and reliability of sellers can vary widely.
– User-Friendly App: Known for its user-friendly mobile app for easy buying and selling.– Limited Community Engagement: Lacks the strong sense of community found on Etsy.
– Transparency in Pricing: Buyers can see listed prices and negotiate accordingly.– Limited Customization: Generally focused on ready-made products with limited customization.
– Quick Transactions: Some listings offer an “Instant Buy” option for quick purchases.

Ultimately, the choice between Etsy and Mercari depends on individual preferences, the type of products buyers are interested in, and whether they value the unique handmade and vintage items of Etsy or the broader product range and negotiation options of Mercari.

Market Trends and Future Outlook

Current Market Trends Affecting Both Platforms:

  • Sustainability and Ethical Shopping: There is a growing trend towards sustainability and ethical shopping. Buyers are increasingly seeking products that are environmentally friendly, ethically produced, and support fair trade. Etsy, with its emphasis on handmade and vintage items, is well-positioned to cater to this trend.
  • Mobile Shopping: Mobile shopping continues to rise, with a significant percentage of e-commerce transactions happening on mobile devices. Both Etsy and Mercari have user-friendly mobile apps that cater to this trend.
  • Diverse Product Range: Buyers are looking for online marketplaces that offer a wide range of products to fulfill their diverse needs. Mercari’s diverse product categories appeal to shoppers seeking a variety of items, from electronics to fashion and collectibles.
  • Personalization: Personalization and customization are gaining importance. Etsy’s focus on custom and personalized products aligns with this trend, as buyers seek unique, one-of-a-kind items tailored to their preferences.

Predictions for the Future of Online Marketplaces:

  • Augmented Reality (AR) and Virtual Reality (VR): Online marketplaces are likely to incorporate AR and VR technologies for enhanced product visualization. Buyers may be able to virtually try on clothing or visualize how furniture would look in their homes.
  • Sustainability and Ethical Practices: The demand for sustainable and ethically produced products will likely continue to grow, with marketplaces emphasizing eco-friendly and responsible sourcing.
  • Artificial Intelligence (AI): AI-driven features such as chatbots for customer support, personalized product recommendations, and improved search functionality will enhance the shopping experience.
  • Blockchain Technology: Blockchain may be used to ensure transparency in supply chains, verify product authenticity, and provide secure transactions.

How Etsy and Mercari are Adapting to Changes in the Market:


  • Etsy has introduced various sustainability initiatives, including the “Etsy Carbon Offset” program to neutralize carbon emissions from shipping.
  • The platform continually updates its mobile app and website for improved user experience and functionality.
  • Etsy has expanded its product categories to include digital downloads, further diversifying its offerings.
  • The company invests in machine learning and AI to enhance search capabilities and recommend relevant products to users.
  • Etsy is likely to continue fostering its community and supporting small businesses as it adapts to market trends.


  • Mercari is focused on expanding its presence in different countries and adapting to local market conditions and preferences.
  • The platform’s mobile app remains central to its strategy, with regular updates for improved usability.
  • Mercari is exploring partnerships and innovations in payment processing to enhance the buyer and seller experience.
  • The company is likely to leverage AI and data analytics to optimize product recommendations and streamline the user journey.
  • Mercari’s emphasis on price negotiation aligns with the trend towards personalized and dynamic pricing.

Both Etsy and Mercari are expected to evolve and adapt to market trends by incorporating emerging technologies, expanding their product offerings, and enhancing user experiences to remain competitive in the online marketplace landscape.

Etsy vs Mercari Comparison

Creating a comparison table for Etsy and Mercari is an effective way to present a side-by-side analysis of key features and aspects of these platforms. Here’s a structured table for your reference:

Primary FocusHandmade, vintage items, and craft suppliesWide range, including electronics, fashion, and used items
Target AudienceBuyers and sellers of unique, handcrafted itemsBroad audience, including casual sellers of second-hand goods
FeesListing fees, transaction fees, payment processingListing is free, transaction fee, and payment processing
Seller ToolsTools for shop management, marketing, analyticsEasy listing process, in-app messaging, shipping labels
Buyer ProtectionPolicies to ensure item quality and deliveryMoney-back guarantee for items not as described or undelivered
Payment OptionsVarious, including Etsy PaymentsCredit/debit cards, PayPal, Mercari credits
Shipping OptionsVaries by seller; Etsy Shipping Labels availablePrepaid labels, ship on your own, local pickup options
Mobile AppAvailable, with strong functionalityMobile-first platform, user-friendly interface
Customer SupportEmail, community forums, limited phone supportEmail, live chat, and help center
Unique FeaturesPersonalization options, Etsy Wholesale, community focusEasy listing process, “Make an Offer” feature, Mercari Local
Market TrendsGrowing focus on sustainable and ethical productsExpanding in the mainstream retail resale market

This table covers various aspects like history, focus, audience, fees, tools, and features of Etsy and Mercari. It’s a handy guide for anyone trying to understand the differences and similarities between the two platforms. Keep in mind that specific details like fees and features may change over time, so it’s advisable to check the latest information from the respective websites.

Final Words

In conclusion, both Etsy and Mercari offer unique opportunities and experiences for their respective audiences. Etsy stands out as a niche marketplace specializing in handmade, vintage, and craft items, appealing to those who value uniqueness and craftsmanship.

Its community-focused approach and support for sustainable, ethical products make it a go-to platform for buyers seeking one-of-a-kind items and sellers who create them. On the other hand, Mercari caters to a broader market, excelling in the versatility of products ranging from electronics to fashion, and is particularly favored for buying and selling second-hand items. Its user-friendly mobile interface and flexible selling options make it an attractive choice for casual sellers and buyers looking for a variety of goods.

Ultimately, the choice between Etsy and Mercari depends on individual needs and preferences, whether you’re looking for an exclusive artisanal piece or a convenient platform to buy and sell a wide range of products.


What is the primary focus of Etsy and Mercari?

  • Etsy: Handmade, vintage items, and craft supplies.
  • Mercari: Broad range, including electronics, fashion, and used items.

How do the fee structures of Etsy and Mercari differ?

  • Etsy: Listing fee, transaction fee, payment processing fee.
  • Mercari: No listing fee, only transaction and payment processing fees.

What are the unique features of Etsy and Mercari?

  • Etsy: Personalized and custom-made items, community focus.
  • Mercari: User-friendly mobile app, “Make an Offer” feature, Mercari Local.

Better for Handmade/Vintage Items?

Etsy is generally better for selling handmade or vintage items due to its niche market focus and community of buyers specifically looking for unique, artisanal, or vintage products.

What kind of buyer protection does each platform offer?

  • Etsy: Policies ensuring item quality and delivery, dispute resolution.
  • Mercari: Money-back guarantee for items not as described or undelivered.

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